MLM SuccessOver the years, I have seen and learned a lot about the network marketing business.  Some say MLM success is ALL about duplication, but is this a reality?  In this post, I am going to tell you why I think network marketing success is about something completely different.  Sure, I may have thought duplication was everything in the past, but experience and research have led me to believe otherwise, so let’s get into it now!

Duplication – The Cliche Network Marketing Success Term

In network marketing, duplication is great.  However, the fact of the matter is that most people you sponsor WILL NOT duplicate.  Most people you bring into your business will not sponsor 1 person.  Not to sound dismal or pessimistic, but most people give up before ever sponsoring anyone, and that is me speaking from experience and research.

Does this mean you should quit?  Heck no!

It just means you need to focus on something other than duplication, because now you know most people you bring in will not.  So what is it you should focus on?


Yes, sponsoring people will be the key to your MLM success.  In order to find your KEY people, you will need to sponsor a lot of people.  Knowing most people will not produce, it is important to find a large quantity so you can figure out who your players are.  These will be people that DO come in and make things happen.  These will be the people you will work closely with to build a strong team.

How to Find People to Sponsor?

You cannot sponsor if you cannot generate leads.  Luckily for you, the internet is an ocean for leads.  There are a number of excellent methods you can learn that can generate you leads every day.  When you are generating leads every day, you will sponsor.  When you sponsor, you will find those KEY people.  That is the name of this game, here is the sequence:

  1. Market Your Business
  2. Generate Leads
  3. Sponsor
  4. Find Your Key People
  5. Rinse and Repeat

Now we all have those friends on places like Facebook that bombard everyone every single day with their business op.  If this is you, I am sorry it’s nothing personal.  This is spam, and it doesn’t work.  There is a better way!

In order to become efficient with this sequence, you need to know how to market your business, and generate leads.  The day and age of hotel meetings, home parties, spamming Facebook are gone.  The ones at the top of your (and my) company are the ones who can magnetically generate leads.  They attract people to them, because they provide value.

This is something anyone can learn how to do.  Master the art of branding, and learning how to generate leads online and you will sponsor, find key people, and enjoy all of the MLM success you deserve!

 How You Can You Learn?

Myself, and many other marketers have educated ourselves on the art of branding and online marketing to grow our network marketing business.  Like anything else, you need to have the skills to be able to market your business and generate leads.  If you go at it with no knowledge, you will not get the results you want, so I HIGHLY recommend taking a close look at the training I have used to hone my skills.  Go here to take a quick look.

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PS – I learned how to market my business and generate leads online at a community called My Lead System Pro (MLSP).  MLSP is the #1 training platform for network marketers looking to take their business online, and you can test drive the system for a few bucks!  CLICK HERE now to take a peak.

Til Next Time!

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Josh Parker
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